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ABOUT THE REVLAUNCH COMPANY
The RevLaunch Company provides sales and marketing execution services to companies facing management and implementation gaps in the areas of revenue growth and product launch. We get you your first couple of customers.
RevLaunch specializes in implementation. We launch your new innovative products and services into established industries, or your existing products into new markets or target companies. We do the strategy planning and our execution results in signed contracts.
RevLaunch reduces your risk of attaining your revenue goals, of launching your products into established markets or companies, of achieving a rapid return on your R&D investment.
We deliver stellar results in the following areas:
- Category-busting product positioning with rapid market feedback
- Discovery and delivery of new revenue streams
- Expansion into new markets and penetration into targeted markets or companies
- Execution, execution, execution – deliver the first signed contracts
- Implementation of a tested, proven sales formula that is replicatable
What we do and how we do it:
| • Develop a directionally-correct strategy |
- Our experience demonstrates, strategy without market feedback is both insufficient and prone to error.
Therefore, we will
- Lead intensive “white-board” sessions to assess your market opportunities and your product position within your markets.
- Develop a “go-to-market” strategy and unique position for your products or services. We believe white board work will take you only so far; the best you can expect is a go-to-market strategy that is directionally correct.
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| • Test the strategy with the Commitment Marketing™ market feedback process |
- Our experience shows, customers will often respond affirmatively to focus group questions about “likelihood to purchase”; but will refuse to buy when actually offered the product in question. Until the prospects readily make a concrete commitment to moving the process forward, we continue to revise the strategy.
Therefore, we will
- Use our exclusive Commitment Marketing process to achieve valid market feedback. The Commitment Marketing feedback process requires a concrete commitment by the target prospects.
This commitment ranges from:
• A non-disclosure agreement
• An agreement for a lengthy meeting with key management or technical/research personnel
to discuss required specifications for your product or service
• A master services agreement
• A revenue-generating contract
The Commitment Marketing feedback process uses the prospect's willingness to commit to a concrete action as a diagnostic tool to assess real-world effectiveness of the "directionally-correct" strategy.
And, typically you receive a signed revenue-generating contract!
- Prospect resistance to making any concrete commitment indicates the positioning statement and strategy is not resonating; if most prospects readily make concrete commitments, the positioning and strategy are ready for extensive rollout.
- Iteratively revise and rework the strategy until prospects readily commit to moving the process forward and/or readily purchase your product or service.
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| • Deliver early revenue and a market-tested, proven sales formula |
- Based on our experience, the combination of speed-to-market and market attentiveness will provide you the fastest revenue growth.
- Therefore, we will
- Execute the go-to-market blueprint and deliver your first customers.
- Deliver a market-tested proven sales formula that can be taught and transferred to an internal champion.
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