Who influenced Guy when he wrote his book Enchanted.  Two people – Dale Carnegie and Robert Cialdini.

Dale Carnegie, of course wrote the much parodied but well- respected book, “How to Win Friends and Influence People”.  Dale wrote a summary of his book that covers many of the points in Enchanted – http://bit.ly/gCjZIB.

The other person is Robert Cialdini, a Professor of Marketing at Arizona State University who wrote the hugely influential “Psychology Influence of Persuasion”.  His website is: http://bit.ly/e67Teo

Robert Cialdini has probably done more for understanding how best to influence people than anyone since Dale Carnegie.  Very insightful and easy to read, I recommend the following articles:
   Harvard Business Review article: http://bit.ly/fHf3De
   A good summary article: http://bit.ly/hhNQyt

It is clear Guy Kawasaki got many of his ideas from both of these two original and insightful thinkers who preceded him.